Vocabulary lists

Term	Definition	Example
Sales Spike	A sudden and significant increase in sales.	We noticed a sales spike in May due to the successful launch of our new product.
Stagnant Sales	When sales stay at a consistent level and don't show growth.	As the market has become saturated with similar products, we have been experiencing stagnant sales.
Boost in Revenue	An increase in the overall sales income.	Our end-of-year clearance sale greatly contributed to a boost in our revenue.
Market Saturation	When a product becomes so common in a market that sales start to decline.	Due to market saturation, we are experiencing a downturn in sales.
Downturn	A decline in sales or performance.	The downturn in the second quarter could be attributed to increased competition in the market.
Fluctuating Demand	When the demand for a product rises and falls repeatedly.	We've been experiencing fluctuating demand for our seasonal products, causing instability in our monthly sales forecast.
Inventory Overload	When there's too much stock of a product.	We are sitting on an inventory overload, which has led to an increase in our storage costs and an aggressive marketing strategy to clear out the stock.
Predicted Slump	A forecasted decrease in sales.	Our market analysis predicts a slump in the next quarter due to an expected economic recession.
Record-breaking Sales	Unusually high sales that surpass previous histories.	The holiday season resulted in record-breaking sales for our retail department.
Sales Lull	A period with lower than expected sales.	We have entered a sales lull after the Christmas rush; however, we expect things to pick up again in the spring.
Revenue Shortfall	When actual sales fall short of the projected sales.	The revenue shortfall in the last quarter has resulted in re-evaluating our sales strategy.
Stable Revenue Stream	Consistent and predictable profits over time.	Despite market fluctuations, we are confident in our stable revenue stream due to our diverse product mix and loyal customer base.
Market Penetration	Successfully selling a product in a specific market.	Our recent market penetration in the luxury goods sector has boosted our overall brand image and sales.
Profit Margin Squeeze	A decrease in profitability due to increased costs.	The recent increase in manufacturing costs has resulted in a profit margin squeeze despite steady sales.
Sales Pipeline	A visual overview of the sales process and where potential deals are in that process.	Our sales pipeline shows several promising leads, indicating a potential surge in sales.
Customer Churn	The rate at which customers stop doing business with a company.	Our customer churn rate has increased due to poor customer service experiences.
Upselling	The practice of persuading customers to purchase a higher-end product or add-on.	We trained our sales team to focus on upselling to increase average order value.
Cross-selling	The strategy of offering complementary products to customers.	Our cross-selling efforts have resulted in increased revenue from existing customers.
Lead Generation	The process of attracting and converting prospects into potential customers.	Our lead generation campaign has successfully increased our customer base.
Customer Lifetime Value (CLV)	The predicted net profit attributed to the entire future relationship with a customer.	Calculating CLV helps us determine the long-term profitability of acquiring a customer.
Brand Equity	The perceived value a brand holds in the marketplace.	Investing in marketing campaigns has helped us strengthen our brand equity.
Market Share	The portion of total sales within a market that is held by one company.	We aim to increase our market share through strategic expansion into new territories.
Loss Leader	A product sold at a low price to attract customers, with the intention of making up for the loss on complementary products.	Our loss leader strategy for certain products has led to increased foot traffic in our stores.
Customer Acquisition Cost (CAC)	The total cost of acquiring a new customer, including marketing and sales expenses.	Monitoring our CAC helps us evaluate the effectiveness of our marketing campaigns.
Repeat Purchase Rate	The percentage of customers who make more than one purchase from a company.	Improving our repeat purchase rate is a key focus to drive customer loyalty and revenue.
Sales Funnel	The journey that prospects go through before making a purchase, typically consisting of stages like awareness, consideration, and decision.	Analyzing our sales funnel helps us identify areas for improvement in converting leads into customers.
Closing Ratio	The percentage of sales opportunities that result in closed deals.	Improving our closing ratio is crucial for maximizing our sales effectiveness.
Sales Forecasting	The process of estimating future sales based on historical data and market trends.	Accurate sales forecasting helps us make informed decisions regarding resource allocation and goal setting.
Sales Target	The specific amount of sales revenue or number of units that a salesperson or team is expected to achieve within a given period.	Meeting our sales targets is essential for driving revenue growth and achieving business objectives.
Customer Relationship Management (CRM)	The strategy and technology used to manage interactions with current and potential customers throughout the customer lifecycle.	Implementing a CRM system helps us streamline our sales processes and build stronger relationships with customers.

How to improve your English with the easy English news articles on Learn With Text:

Reading:

Read two news stories every day. All short news stories are written for quick readability and learning.
Read the news stories from the day before and check if you remember all new words.
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Listening:

Listen to today's short news while simultaneously reading the text.
Listen to the news from today without reading the text.
Go through the vocabulary words to identify which ones you heard.

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Answer the questions under each story.
Try, if possible, to use the vocabulary words in your answers.

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Try to summarize the story out loud.
Attempt to paraphrase the sentences you found difficult.

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